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| As The Seller's Agent Pricing
This process generally begins with a determination of a reasonable asking price. Your real estate agent can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Marketing
The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your agent acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listings Service or other cooperative marketing networks, open houses for agents, etc. The Realtor Code of Ethics requires Realtors to utilize these cooperative relationships when they benefit their clients.
Advertising is a part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give the buyer the impression the property is distressed or the seller is desperate. Your real estate agent will know when, where and how to advertise your property.
There is a misconception that advertising sells real estate. The National Association of Realtors studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends and family, and personal contacts.
Security
When the property is marketed with the agent's help, you do not have to allow strangers into your home. Agents will generally prescreen and accompany qualified prospects through your property.
Negotiating
The negotiation process deals with much the same issues for both buyers and sellers, as noted in Advice for Buyers. Your agent can help you objectively evaluate every buyer's proposal without compromising your market position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing -- a lot of possible pitfalls. Your agent can help you write a legally binding, win-win agreement that will be more likely to make it through the process. - St. Louis Association of Realtors.
As Your "Listing Agent"
We will meet with you personally to discuss how you want your home marketed. We will also do a walk-through and make suggestions that may result in making your home more marketable.
We will research to verify and evaluate the current market in your area and provide you with a complete summary of our findings so you can make an informed, confident decision on pricing and positioning strategies to secure top dollar in the time frame you need.
We will promote your home to agents within the real estate community and do everything we can to get your home in front of as many prospective buyers as possible.
We will represent you in negotiations and inform you of your options pertaining to inspections, appraisals, title work, etc.
We will set an appointment and attend the closing with you.
We will be with you every step of the way to ensure the smooth sale of your home.
We will meet with you and discuss the most effective methods to:
• Prepare your home for viewing
• Market your home for best pricing
We will discuss the importance of providing a home protection plan for your prospective buyer:
• You receive COMPLIMENTARY coverage during your listing period
• You reduce your liability after the sale
We will discuss the purpose of the home inspection and the components involved.
We will represent you in negotiations and at closing.
We will even assist you after the sale!
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